Why it works so well on Spanish shelves
- Long shelf life (up to 12 months in controlled atmosphere): keeps shelves stocked all season with no st-outs.
- Minimal shrinkage: very firm flesh and excellent post-storage hold reduce in-store waste.
- High resistance to handling and transport: arrives impeccable at any point of sale.
- Intense, stable red colour: strong appeal and fast rotation on shelf.
- Sweet, crisp flavour (13–16° Brix): great consumer acceptance and repeat purchase.
- Flexible formats: bulk, bag, flowpack or tray, tailored to each retailer.
For every type of distribution
Story® fits equally well in large supermarket and hypermarket chains, regional chains, the wholesale channel and specialist fruit shops. The combination of long storage and low shrinkage makes it especially profitable at the point of sale.
Nationwide availability
Own production in Catalonia, available from the autumn harvest and, thanks to controlled-atmosphere storage, almost all year round. Stable, traceable supply to schedule deliveries for each retailer.
